Search Console Insights – New

How to use Search Console

As a beginner or seasoned pro, Shopify is a great way to sell online. As experienced users, we have found a variety of shortcuts and tips that might make a little difference to how your store performs. We try out new apps every week and test new ways of delivering content and marketing all the time. As […]

Top 5 Shopify Tips and Tools

Shopify Tips and Tricks

As a beginner or seasoned pro, Shopify is a great way to sell online. As experienced users, we have found a variety of shortcuts and tips that might make a little difference to how your store performs. We try out new apps every week and test new ways of delivering content and marketing all the time. As […]

How to increase your eCommerce Conversion Rate by Marginal Gains

Improving your conversion rate using marginal gains Watching the Olympics over the last few weeks in Tokyo got us thinking about out our unique proposition as an eCommerce Agency. What makes us stand out from the rest in a highly competitive world is the fact that we own and run our own online shops as […]

CSS, What’s the Story – Comparison Shopping Services

What is a comparison shopping service

CSS – Comparison Shopping Service – Does it work? At We are Chain, we are constantly trying out new apps, features and themes to find out which works best and most importantly helps increase our eCommerce conversion rates. Unlike most agencies, we aren’t just reading around the subject and hoping it works, we use our very […]

Case Study – SoWest Fancy Dress – WordPress to Shopify

Fancy dress shop on shopify

Who doesn’t like a bit of fancy dress? We are partial to a bit of dressing up ourselves and really enjoyed working on this website migration project with the lovely Sharon and her team from SoWest Fancy Dress. Sharon had been introduced to us by a business advisor who recommended she try and increase her direct […]

What to look out for in the world of eCommerce in 2022

The Future of Ecommerce 2022

In 2022, will eCommerce be a lot different than it is was in 2021. In this blog we take a look at some of the important things happening to ecommerce from around the world and see how it could impact our shopping habits and our businesses. Technology is always advancing significantly and the way we […]

10 Awesome Tools that Google Provides to Ecommerce Businesses

Free Google Tools to boost seo

10 Awesome Tools that Google Provides to Ecommerce Businesses Google has a lot of eCommerce tools that can help eCommerce businesses to understand their audience, competition and what is happening on their website. From analytics to advertising, google provides tools for e-businesses to take advantage of. This blog post will cover the 14 most useful eCommerce tools […]

SEO – What are SERPS and how do you get to be a featured snippet

Improve your Shopify SEO

Search Engine Results Pages (SERPs) are the pages that appear when you search for something on Google, Bing or Yahoo. You can think of them as a list of links to web pages that match your query. The higher up on the page your link is, the more likely it will be clicked by searchers. […]

10 Steps to improve your Shopify stores SEO

SEO is the process of affecting the visibility of a website or a web page in search engine results pages (SERPs) by increasing its ranking score. This means that if your site or page ranks higher, it will be more visible and easier for potential customers to find it. The first question we get asked by […]