Building your social media following is a key part of creating a successful eCommerce operation. Regular engaging content is a must, but you can also quickly add to your follower numbers with clever use of competitions on Instagram and Facebook. We not only build our clients successful websites that offer an excellent shopping experience but because we run our own separate eCommerce operations we understand what works and what doesn’t.
Some of our recent successes include the “Great Dorset Giveaway” that we ran in the summer of 2020 for Designed in Dorset. Our online marketplace for Dorset businesses. Offering followers the chance to win a prize worth £250 made up of products from some of our vendors. To enter the competition, you had to follow our page, like the post and tag a friend. In the month we ran the competition, we grew the following by 700 people. It was a great way to raise awareness of what we do and help with our goals to create more social proof.
This month, we have gone one step further and partnered with The Sun Newspaper to offer entries 5 Dog Drying Coats from Ruff & Tumble. The Sun is one of the largest newspapers in the UK with a circulation of 1.2 Million, so we consider it quite a coup.
The most recent competition is with a more local magazine, The Blackmore Vale, a must read for residents of North Dorset and Wiltshire. The competition generated over 1,000 new subscribers to our email list and brand awareness across the region.
If you would like to talk to us about how we can help you run the perfect competition to achieve your goals, then get in touch. Whatever your goals, social media growth, more subscribers to just brand awareness, we can help.
