The Power of Email Marketing

Did you know that the Return on Investment on Email marketing is £36 for every £1 spent. Do you have a database of subscribers that you just don’t use? What would happen if you sent a single email to all of your subscribers with news of a deal or an update or a request to recommend your services?

At We are Chain we know the answer and it is great news for business owners. Some of our biggest successes for our customers have come from a single marketing email. We have generated 10s of thousands of pounds for our customers just by pressing send.  

This includes £10,000 for a single email promoting a sale, directly attributed to one email. We are currently working with a Financial Services company who sent a request for a referral email and it generated 8 hot new leads within a day. Imagine that happening at your work. Bringing in loads of new business just by asking current clients for a favour. 

Step 1 – Gather data

When we start working with a new client the first thing we do is  to ask to see their database and find out who we can contact within the GDPR regulations. We then gather all of the data and put it into a CRM like Hubspot. 

Step 2 – Segmentation

Once the CRM is set up, we can decide on how to segment the audience into useful groups by service or customer identity and location. 

 Step 3 – Create content

We now need to work together to create content for the email that will resonate with our chosen audience. This might be a blog on the website with a call to action or an offer for an e-commerce website. 

Step 4 – Create and design an email

We pull together all of the information and display it on an email that will be easy to digest and with simple calls to action to either purchase, head over to the website or take another action. 

Step 5 -Personalise the email

Any good CRM or email platform will enable you to personalise the email. This affects the open rate hugely. By adding first names to the subject lines and the intro. We can also go a step further and send it from the relevant contact at your company. This adds to the chance it will be opened as opposed to sending from info@ email addresses.

Step 6 – Monitor results and take action

Once the email has been sent we have lots of tools at our disposal to find out information on the success or failure of the email. Open rates, click-throughs and money incoming to name a few. 

Once we know which emails work we can begin to build a pattern based on results and facts. This includes the best time to send the email, how to address the customer, and which content works. 

Big Tips for SMEs – Email Marketing

In conclusion

If you would like some help setting up your email marketing then get in touch. We can be your outsourced marketing department or just set you off in the right direction with some training and set up.  

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