At Weare Chain we get asked lots of questions about Shopify, ranging from is it easy to use, to what is the best app to support customer service. On this page we aim to answer those questions for you.
Shopify is a SAAS platform hosted on the cloud that lets you build and run an online store. It is easy to use and allows you to build a very powerful online store quickly. Using apps and themes, you can create a site selling thousands of products to your customers without having to worry about where it is hosted, is everything up to date and security.
Yes, Shopify is easy to use if you have some technical knowledge of design and eCommerce. You can save a lot of time using an agency to build the site and get it up and running in the first instance. This will ensure a smooth experience for you and your cusotmers. Once it is live, Shopify is very easy to run yourself. Adding products, pages and blog posts is simple and you can keep up to date and adjust pricing, images etc very quickly.
Shopify and Woocommerce are both leading players in the eCommerce world. In our opinion, Shopify is the best and easiest to use, especially if you are a beginer. If you want to find out more then read our blog post on Shopify vs Wordpress.
With Shopifys Basic Packageyou have a limit of 50,000 products. If you use Shopify Plus, there is no upper limit on the number of products you can add.
Speed is a key to SEO success on the internet and will help your website rank well. There is no substitute for some hard work ensuring your product images are fully optimised as well as all your other imagery in banners etc. The biggest cause of a slow website is large file sizes. You need to ensure they have been saved for web in Photoshop before uploading to your website. There are endless SEO apps out there but none will work as well as ensuring images are small.
Most Shopify Themes come with dynamic pages like this. You can add a new page called FAQs and select FAQ designin the theme template. All you then need to do is add the text into pre-designed sections and let Shopify do the rest. We think this FAQ section is rather neat and we haven;t had to code anything. What do you think?
Shopify is a cloud solution, therefore you don;t need to download anything to your computer, buy a disc etc. All you need to do when you are ready is to select the plan you want. These start at $9 a month for the ability to set up a Buy button on anywebsite. We recomend for most stores the basic $29 a month package that gives you all the tools you need to start a business on Shopify. Once you get to a bigger sixe then SHopify Plus may be the answer which costs more in the region of $2,000 a month.
Yes, you can use Shopify to Drop Ship. THis is the process whereby you sell someone elses products online and they look after the fullfilment of the product. You don;t need to have stock, just a good selection of products that have a decent margin. Sometimes seen as get rich quick schemes, we have to add a word of caution. It is not as easy as it looks, good margins are very hard to come by and you have to consider returns and refunds plus your own marketing costs. We have lots of experience doing drop shipping and can set your store up for you. We will havever take a good look at your plans and let you know if we think they are feasible.
In this section we will answer questions about the apps that can be used to boost the performance of your Shopify Store.
We recomend using Tidio for Live chat. It has helped us sell thousands of pounds worth of goods on our pet store. You can also easily set up rules and take advantage of the AI Bots. There are lots of Live Chat options and we ave tried at least 5. Others we can recomend that are free include Whats App and Shopify Ping, however they don;t come with as much automation for when you aren't around to answer questions.
Getting your products to display on the Google Shopping feed is a must have for all online shops. You can't just sit tight and hope they will appear. You can add the Google App to the back end of your store and foloow the instructions. Googel will then absorb your product feed into their advertising platform. You can then either leave them to display for free (not very likely) or start to put some money into advertising.
Yes, linking Instagram and Facebook to your Shopify store is as easy as adding and app and following a few lines of guidance. You can then tag and sell products on your social media feeds. This also works for Pinterest.
Klavyio is one of our favourite email platforms and, yes it works exceptionally well with Shopify. You just download the app and control everything from there. You can use as little or as much of the Klavyio functionality as you like. We recomend the abandoned basket, New Subscriber and recently purchased funnels as ways of communicating and keeping hold of customers. We can help show you how to set this up.
FInance and Other related Questions
We cover some of the questions we get asked about Shopify Payments, Financing your store and more.
If you have a store that has performed well for at least a year, you may well get approached by companies who want to lend you money for stock. If you give them acces to your data they can forecast the return on their moneyand give you an offer. Once you have accepted an offer and downloaded their app, you will only pay back when you make a sale and this will be at a % agreed when you sign the contract. We do this with several of our stores, so please ask if you need help.
The most commonly used payment provider for Shopify is Shopify Payments. This is simple to set up when you start by adding proof of ID and your bank details. Your customers will be looked after and the checkout process will be smooth. It does cost 2.2% of every sale plus 20p. You can also set up PayPal, Amazon Pay and Google Pay to give them more options at the checkout.