How much do retained marketing services cost and how do they compare to having and in house resource?

Over the past few years we have been developing a retained marketing service for our clients and it is getting more popular now that we are in a period of restrained growth. When times are tough, a lot of companies will reduce spending on marketing, which in our eyes seems like madness. This is why sometimes the easiest option is to outsource your marketing and We are Chain is in the perfect position to help.

Depending on the size of your business and your goals we have a service to suit your needs. Have a look at our retained marketing services below to find out how much it might cost to out source your marketing.

Website Maintenance

Websites come in all shapes and sizes and are built on a variety of platforms or CMSs (content management systems). At We are Chain we are familiar with most platforms.

This includes WordPressShopify, Squarespace, Wix, Magento and Big Commerce. If your website is built on a platform we have used before then we can offer you a hassle-free service to be able to make changes and update the website.

You may not have touched your website for years which is where we come in, updating plug-ins, removing old members of staff, and adding new services. Depending on the complexity of the website and the number of changes required we can build time into the package to make your website perform as it should.

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Social Media

Social media is a tricky part of any marketing strategy and some businesses believe you have to do it but have no idea what that means. There are a lot of choices of platforms and content to choose from. What you need to do in the first instance if discover where your customers are likely to be and what they like to consume. We can then build a social media strategy around the results. In this instance we would build in an initial cost to do research around your target audience.

Blogs and other content

We believe in order to succeed online you have to let your customers know what you are up to, what you believe in and most important of all understand their pains and how you would help to solve them. A blog is a perfect place to tick all of these boxes.

Not only are the SEO benefits of having a blog enormous but you ca share a lot of useful information that will help drive customers down your sales funnel. Depending on the goods or services you offer, blogging can be done in-house and we will add it tot he website and share it on social media, or for the more expansive plans we can find a copywriter to do the whole thing for you.

At the core of our service is the idea that we create content and then ensure it is seen by as many people as possible. We do this by using social media and your database. This is where a goo CRM comes in handy.

Video Production

Video is an essential tool in modern digital marketing. We have lots of experience making high-quality video through to short social media interviews using a mobile phone.

At We are Chain we have an in-house editing studio where we can pull footage together into something that looks much more expensive than it is.

For us there are two types of video, high quality which needs a lot of budget or basic video blogging video. We can train you how to capture it yourself and add titles and logos or come and film in your office. We like to capture several films at once to enhance the available budget.

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Reporting

If like a lot of companies you have no reporting on the performance of your website then we can help. Google Analytics is a very useful free tool from Google.

Once installed we can set up a dashboard report that will be emailed to you each month.

Alternatively, we can train you or show you the results based on your questions ourselves. There are other very useful tools like Search Console and Monster Insights. with which we can set your goals.

Design

When design is included in a package it is important to remember this is a premium service and will be done by qualified designers.

This might be useful when creating a new flyer, website page or social media post. We can discuss requirements and may have to add a cost to the package if needs outstrip the budget.

HUbspot CRM

CRM Management

A good CRM is the key to running a successful business and in the long run having something of value to offer an investor or business purchaser. If you have all of your data secure in one location then you have a powerful tool.

We personally use Hubspot as our preferred CRM but others are also available. In the first instance, we might set up the CRM for you and import your data from a variety of sources. We can then build a sales funnel and show you and your teams how to use it. A CRM like Hubspot integrates perfectly with WordPress so all new contacts are collected ready for engagement. It can also track all contact points with customers so from a management perspective you get a single version of the truth.

Used properly you will be able to see the status of any current deals and the performance of any marketing activities. It also means you can reduce costs by keeping all of your activities in one place instead of relying on tools like Mailchimp.

Newsletter

Newsletters are a fantastic way to keep in touch with your customers and prospects. It is also very cost-effective and depending on the size of your list can be free.

We will help you to collect your contacts and discover the status of GDPR when it comes to contacting them. The list will then be imported into Hubspot or Mailchimp and segmented according to your rules. This might be individual sales consultants each having a list or being arranged by customer status or sex and location.

The rules are up to you and we can help develop them so we build a useful sales tool. Emails will be created by us and depending on your service level the content can be a shared project. We will then send them out at the optimum time and report on the performance.

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