Do you own a website that you have no control over or are you looking to grow your business through digital marketing?
Once you have your website, you may be unfamiliar with how to get it to rank well on Google or just be struggling to find enough time to add new products and other important content. This is where we come in, we can build a programme of website development and content creation, taking the sting out of what can be quite technical and time consuming. Our in house photographers and video editors can quickly get your website growing in ways that would take you twice as long and cost you more.
Search Engine Optimisation
SEO or Search Engine Optimisation is a complex subject if you are not familiar with it. The meaning of the phrase SEO has changed so much over the past ten years that it is now barely recognisable as it once was. Gone are the days of “keyword stuffing” and “link buying”, SEO in 2018 is more about providing useful content for your audience than any other kind of trickery.
At Chain Digital we will help you understand more about SEO and guide you on a journey to help improve your organic rankings. So let’s be clear, SEO is not about paid search results, it is solely about your search results in search engine rankings. You do this by giving your audience what they want and also ensuring Google or Bing and Duck Duck Go understand what it is you are trying to provide. The key to this is that search engines are no longer spammable, they are working hard to become as human as we are and make decisions accordingly.
Website Content Creation
The most important part of any SEO campaign is to ensure your website is firing on all cylinders. That means making sure your content is original and fit for purpose, images are relevant, the user journey is clear, goals are set up and of course it works on a mobile device.
There are lots of tricks to help improve website performance, each of which will help give Google’s 200 signals a chance at identifying why Google should display your website over another.
Current priorities identified by recent updates to Google algorithms are Speed and security. If your website is fast and secure you have taken a step in the right direction. There is no point going any further until you have accomplished these two simple goals.
Onsite SEO is a never ending job and keeping your site up to date should be a major business priority. As part of all of our management programmes we will be creating content alongside you that your visitors will find useful and engaging.