Sales and Business Development Case Study
The world is full of traditional marketing agencies who take a monthly sum and do what they believe works.
What if there was another way?
At Chain Digital we think there is, which is why we are piloting new partnership agreements with some of our customers. Yes, we ask that our costs are covered, but we also agree on goals and targets that if achieved means we get a bonus of some form. These goals can be a variety of targets ranging from an increase in lead generation through to the bottom line and more products being sold.
In this way we will have a stake in the success of your business and as such will work harder than ever to ensure we both succeed. What does it mean for you? Less initial outlay and you only pay more if we make you more money.
If this sounds interesting, why not call us to set up a meeting and see where can go from there.
The Royal County of Berkshire Show 2019
The project started in Mid-February 2019 working towards the 21st September RCBS show. The aim was to increase the number of trade stands to increase the variety of attractions for visitors and boost income, whilst also taking on board new sponsors for a longer-term relationship. Our goal was to ensure the long-term viability of the show.
Trade Stands were sold out for the first time in years. An increase of 154 stands vs the previous year.
Sponsorships increased by £30,000 against the previous year, resulting in new events at the show including the Guards Polo Team from Windsor.
New sponsors who had not previously been involved in the show included: Regus Offices (IWG), Clarence Court Eggs, Camp Hopson, Moore Blatch, Burns Pet Food and Bell Cornwell. We used the data held by the show to create e-mail campaigns to increase the number of trade stand enquiries as well as cold calling and networking. Joining the Thames Valley Chamber of Commerce enabled us to approach new sponsors and build a new rapport with local business who had previously not been involved in the show. This also led to the show being awarded the Award of Merit at the Newbury Business awards for changes to the show and inclusion of the local business community.
We also hosted networking events for bigger businesses at exclusive venues across the county to build on the idea that the show is more than a two-day event. These events are now much anticipated in the business community.
Marketing and Content Creation
Working with the Communications team at the show, we created content that would both increase trade stand sales and engage with visitors. This included social media training delivered by us, infographic creation (see below) and multiple videos of the show and the stand owners.
Following on to 2020
As a result of this success we have been engaged by the Royal County of Berkshire Show for the 2020 Show. We have also been taken on by the Hertfordshire and Surrey County Shows. If you interested in these services please get in touch and we can talk to you about how we ca win together.