Case Study: A Fresh Start with a Flexible, Easy-to-Edit WordPress Website
Case Study: A Fresh Start with a Flexible, Easy-to-Edit WordPress Website
When our client approached We are Chain, they were stuck with an outdated version of WordPress that was more frustrating than functional. The site had become increasingly difficult to manage, with clunky navigation, hidden contact forms, and editing limitations that left them reliant on external help for even the smallest updates.
They needed a refresh—and fast.
The Brief: Modern, Manageable, and Minimal Fuss
The client’s wishlist was clear:
1. A new, modern look and feel
2. A site that was easy to update without calling in reinforcements
3. Streamlined navigation so users could find what they needed quickly
4. Effective calls to action and clear contact forms
5. Minimal plugin use to keep things secure and speedy
We got to work, rebuilding their site from the ground up.
Our Approach: A Clean Slate and Clever Build
At We are Chain, we don’t just build beautiful websites—we make sure they work brilliantly behind the scenes, too. For this project, we:
1. Designed a fresh, mobile-friendly theme tailored to their brand
2. Rebuilt the site with a simple, user-friendly editor so they could update content themselves with confidence
3. Optimised the navigation structure to make it intuitive and easy to explore
4. Placed clear contact forms in all the right places, supported by persuasive calls to action
5. Used only the essential plugins to keep things running fast and secure
The whole process lasted a couple of weeks and included the migration of all of their news, blogs and project posts from the last 10 years. We needed to rebuild each post in turn due to the longevity of some of them and ensure there was a uniform approach to each one.
The Outcome: A Long-Term Partnership Built on Trust
The result? A sleek, speedy, secure WordPress website that the client could manage independently—with the peace of mind that we’re always just a phone call away. But the story doesn’t end there.
We’ve built a strong relationship and now support them on an ongoing basis, creating and managing multiple new WordPress websites for their various projects every month. It’s a true partnership—collaborative, responsive, and always evolving.
Thinking of Updating Your WordPress Site? Let’s Chat.
Whether your current site is a bit past its prime, hard to update, or you’re thinking of moving from another platform over to WordPress, we’ve got you covered.
At We are Chain, we specialise in building clean, simple, SEO-friendly WordPress websites that you can manage. We even include training to make sure you're confident from day one. And with our ongoing support and maintenance packages, you’re never left in the dark. Daily backups, top-notch security, and friendly help when you need it—it’s all part of the service.
So, if you’re ready for a WordPress website that works for you, not against you, get in touch today and let’s get started.