Shopify Agency in Dorset · Certified Shopify Partners

    We've Run Stores. We Feel Your Pain.

    We're the Shopify agency that's been in your shoes. We design, build, migrate and look after Shopify stores for UK small businesses, so you can get back to running yours.

    Shopify store management on laptop

    50+

    five-star Google reviews

    6+ years

    on Shopify

    We get it

    We've been where you are

    Before We Are Chain, Rupert built and ran his own online store to £750k turnover. Every late night, broken theme and courier nightmare you're dealing with, we've dealt with too. So we don't just build websites. We build stores that make running your business easier.

    Too much on your plate?

    Orders, stock, marketing, customer emails, the website. You can't do it all, and you shouldn't have to. We take the store off your list.

    Paying for tools that don't pay you back?

    Apps and marketing platforms that promised the world and delivered a monthly bill. We'll tell you honestly what's worth keeping and what isn't.

    Website holding you back?

    Slow pages, a clunky checkout, a platform you've outgrown. Your website should be your best salesperson, not your biggest headache.

    No time for the big picture?

    When you're busy firefighting, growth gets left for 'next month'. We handle the digital side so you can get back to your customers, or your family.

    150+

    Shopify stores launched

    £2M+

    Revenue generated for clients

    £750k

    Rupert's own store turnover

    Simple steps

    How we work together

    No jargon, no cookie-cutter packages. Three steps to a Shopify store that works as hard as you do.

    01

    Free Website Health Check

    Rupert looks over your store and tells you honestly what's holding it back: speed, checkout, search, the lot. You get a clear list of fixes, whether you work with us or not.

    02

    A plan that fits you

    We talk through what you need, what it'll cost and how long it'll take. No surprises, no hard sell.

    03

    We build it, you sell

    We design, build or migrate your store and handle the technical side, then stay on hand to support you. You get back to running your business.

    Real results

    Clicks into customers

    Real stores, real results. From a 115% sales jump for Nags Essentials to rescuing Hannah Turner from a failing Magento site, here's some of our recent work.

    Shopify Build

    Spey Soda

    Translated the client's bold creative design into a premium Shopify storefront for four whisky mixer expressions, with rich storytelling and a responsive shopping journey.

    ShopifyClient-Supplied DesignD2C
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    SparkLayer B2B Implementation

    Adrenaline Research Labs

    Added a full SparkLayer B2B wholesale channel to a live Shopify store — 4 price lists, 18 sales agents across 3 agencies, US regional reporting and buyer clubs.

    SparkLayerB2BWholesale
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    Showit to Shopify Migration

    Voyan Clinic

    Moved a premium Bournemouth aesthetics clinic from Showit to a luxury Shopify storefront in six weeks — with a new product shop, treatment pages, WhatsApp enquiries and full SEO continuity.

    MigrationShowitShopify
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    Shopify Migration & Ongoing Support

    HiHo Silver

    Migrated a beloved British jewellery brand from PrestaShop to Shopify ahead of the peak Christmas trading period — with custom engraving options, show stock sync, and Klaviyo integration.

    MigrationPrestaShopShopify
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    ASP.NET to Shopify Migration & B2B

    Equetech

    Migrated a leading British equestrian clothing brand from legacy ASP.NET to Shopify, integrating SparkLayer for seamless B2B wholesale ordering alongside their direct-to-consumer store.

    MigrationASP.NETSparkLayer B2B
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    Magento to Shopify Migration

    Hannah Turner

    Rescued a thriving ceramics brand from a failing Magento platform, delivering a swift migration to Shopify that transformed online sales — with a 'kerching' notification to prove it.

    MigrationMagentoShopify
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    Shopify Design & Build

    The Spongeware Company

    A start-up that needed a stunning Shopify store from scratch. We delivered a fully optimised storefront that drove 3x conversions in the first month — turning clicks into customers.

    ShopifyCustom ThemeConversions
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    Shopify Training

    Henri Lloyd

    Delivered tailored training across Henri Lloyd's B2B team on Shopify Admin — covering orders, inventory and reporting — plus hands-on Shopify POS training for their B2C retail staff at their flagship store.

    TrainingShopify AdminShopify POS
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    Google Reviews

    Don't just take our word for it

    5.0 from 50+ Google reviews

    Rupert has been an absolute dream to work with. From creating ideas, correct layouts, changing whatever was needed during the build of our website, his attention to detail was timeless. I highly recommend his service, very professional.

    D
    DarrenBeauty by Aura Luxe

    Amazing company! Understood our brief to implement a new Shopify website and migrating our existing data. Rupert was extremely knowledgeable and discussed how our project could be implemented. Kept to timelines, went above and beyond! Would highly recommend We are Chain!

    L
    Liz HaymanEquetech

    The whole team was excellent. Rupert was a great help throughout the whole process of redesigning my website, offering advice, and always been available to discuss issues. We are Chain made the transition from a WooCommerce website to a Shopify website very simple.

    G
    Gavin KieserMM Ingredients

    Working with Rupert and the team at We are Chain has been an absolute pleasure. The entire process was smooth, collaborative, and enjoyable from start to finish. They made everything easy, and we're thrilled with our new website.

    E
    EmmaCrosby Coffee

    Absolutely amazing service by We are Chain. They gave me a fantastic personal service and re-designed my entire website from scratch in a super quick timeframe and at a very reasonable cost. Nothing was too much trouble and any queries were dealt with pretty much immediately.

    S
    Susan BellThe Miniature Marketplace

    Just brilliant. I highly recommend! They went over and above the call of duty to help us achieve our goals. Patience and kindness every step of the way. We are delighted with our new site.

    E
    Elizabeth WilkinsonJustine Tabak

    Imaginative, creative, accurate and very quick to deliver. Very competitive pricing. Cannot recommend highly enough. We are Chain pulled our website out of the dark ages.

    M
    Marcus Monier-Williams

    Rupert was really helpful from the get go. He was especially flexible for us only being able to work and take calls outside of usual work hours and no question was too much bother. Really happy with how our Shopify site has turned out.

    L
    Lauren DaviesSash & Pepps

    We are Chain stepped in to help us with the Shopify platform when we transitioned from an older website. A huge support to our B2B customer service team in finding the right solutions and also to our Ecom team in resolving niggles as we transitioned.

    J
    Jane AylwinHenri Lloyd

    Can't recommend enough! They built my website in 2019 and have been in touch since; they helped upgrading it to Shopify. They are always there to help, providing a bottomless bag of resources, advice and a positive genuine 'can do' attitude.

    S
    SophieMaison Elhoria
    Knowledge Base

    Latest Insights

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    ShopifyJul 7, 2026

    What is Shopify Collective and could it work for your store?

    Shopify Collective lets you sell products from other Shopify stores without holding any stock. Here's what it is, how it works, and whether it's right for your business.

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    Case StudyJul 7, 2026

    How we helped Hannah Turner escape a failing Magento store

    Hannah Turner's ceramics brand was thriving — but her Magento platform was anything but. Here's how we stepped in, moved fast, and got her back to doing what she does best.

    Read the full article
    Rupert Brown, founder of We Are Chain

    You'll work with me, not an account manager

    Hi, I'm Rupert. Before starting We Are Chain, I built and ran my own online store to £750k turnover. Now I use everything I learned to help small businesses get more from Shopify. When you work with We Are Chain, you deal with me directly, from the first call to launch day and beyond.

    More about me
    Let's talk

    Book your Free Website Health Check

    Rupert will look over your store and tell you honestly what's holding it back, and what to fix first. It's free, there's no obligation, and you'll come away with a clear list whether you work with us or not. People buy from people, so let's have a chat.