Adrenaline Research Labs' Shopify store was already selling direct-to-consumer. We added SparkLayer wholesale — 4 price lists, 18 sales agents, buyer clubs and US regional reporting — without touching the B2C experience.
Wondering if we could do the same for your business?
4 Price Lists
Customer Groups
Standard, Preferred, Buyer Club & Agent Ordering
18 Agents
Sales Network
17 external + 1 internal across 3 agencies
Buyer Clubs
Group Purchasing
multi-address wholesale ordering
US Regions
Territory Reporting
orders reportable by geographic region
Adrenaline Research Labs (ARL) had a live Shopify store serving direct-to-consumer customers. But the business was ready to open a wholesale channel — and the requirements were anything but off-the-shelf.
They needed 4 distinct wholesale price lists, 18 sales agents organised across 3 agencies, and US regional reporting so orders could be attributed to territories. They also wanted Buyer Clubs: group purchasing where members order at wholesale pricing but each shipment goes to its own address.
Critically, none of this could disrupt the existing B2C store. Regular shoppers had to see exactly the same storefront, while logged-in B2B accounts saw wholesale pricing, quick-order tools and trade-specific checkout fields.
A complete SparkLayer B2B implementation layered onto ARL's existing Shopify store.
Whether you need SparkLayer, a full B2B setup, or a hybrid retail-and-trade store — we'd love to help. Book a Free Website Health Check and let's talk.
Rupert will look over your store and tell you honestly what's holding it back, and what to fix first. It's free, there's no obligation, and you'll come away with a clear list whether you work with us or not. People buy from people, so let's have a chat.