Real Stores, Real Results
Every project is a partnership. Here's how we've helped brands grow — from start-ups finding their feet to heritage names reclaiming their edge.
Spey Soda
speysoda.comA client-designed whisky mixer brand, translated into a premium Shopify storefront
Spey Soda is a range of premium mixers made specifically for whisky. The client brought a distinctive visual identity, finished creative assets and the design; we turned that vision into a polished, production-ready Shopify store built around four expressions, Speyside provenance and the modern whisky highball.
The Challenge
The creative direction was already established, so the challenge was one of faithful implementation rather than redesign. Every visual detail needed to feel intentional while the finished store remained fast, responsive, easy to manage and commercially effective across product discovery, storytelling and checkout.
Our Solution
We translated the supplied design into Shopify, building a responsive storefront around Spey Soda's four-expression range and bold campaign photography. We structured the customer journey across product shopping, the whisky story, the highball serve and trade enquiries, configured the commerce essentials, and created a flexible Shopify foundation ready for the brand's next stage of growth.
4 expressions online
a focused whisky mixer range ready to shop
Client design realised
faithfully implemented as a working Shopify store
Responsive throughout
a consistent experience across every screen
Ready to scale
a flexible foundation for wider growth
Voyan Clinic
voyanclinic.comA premium Bournemouth aesthetics clinic moved from Showit to a luxury Shopify storefront
Voyan Clinic is a premium aesthetics clinic founded by Hannah, serving clients across Bournemouth and the wider Dorset area — with press features in the Daily Mail, ITV, Closer and Women's Health. Their Showit site looked beautiful but couldn't sell, so we migrated the brand to Shopify: a faster, cleaner, conversion-focused site with a full product shop, blog and FAQ hub, delivered in six weeks.
The Challenge
Showit gave Voyan Clinic a lovely design-led site, but nothing more. There was no way to sell skincare, aftercare products or gift vouchers, no structured way to capture treatment enquiries, and very limited SEO control — no custom metadata, slugs or canonical tags. Mobile performance lagged, and Hannah couldn't update prices, treatments or content herself without going back to a designer. With existing Google rankings to protect, any move had to be handled carefully.
Our Solution
We migrated the whole brand to Shopify on the Prestige theme, chosen for its editorial, high-end feel and full-width hero video support. We built a seven-page site — Home, Treatments, Shop, About, Contact, Blog and FAQ — with structured treatment categories and pricing, inline FAQ accordions on treatment and product pages, and a press logo strip for the Daily Mail, ITV, Closer and Women's Health features. The shop went live with skincare, aftercare, treatment packages and gift vouchers, plus Stripe, Apple Pay and Buy Now Pay Later at checkout. A WhatsApp chat button sits on every page so new clients can message Hannah directly. SEO continuity was the priority throughout: full 301 URL mapping, migrated and optimised metadata, reviewed image alt text, a new sitemap and Search Console verification on launch day, GA4 connected, and an llms.txt file added for AI search visibility.
Shop launched from scratch
skincare, aftercare, packages and gift vouchers with full checkout
Rankings protected
complete 301 redirect map, metadata migration and day-one sitemap
Live in 6 weeks
from kick-off to DNS cutover, on schedule
"The new site finally does what the clinic needed it to do — clients can buy, book and message us in a couple of taps, and I can update everything myself."
— Hannah, Founder, Voyan Clinic
Adrenaline Research Labs
Adding wholesale, sales agents and buyer clubs to a live Shopify store without disrupting B2C trade
Adrenaline Research Labs is a US sports-nutrition brand with a live Shopify direct-to-consumer store. They needed a full B2B wholesale channel — multiple price lists, an 18-agent sales network across three agencies, US regional reporting and group-buying buyer clubs — all layered onto the same Shopify storefront.
The Challenge
ARL's existing Shopify store was working well for consumers, but the business was ready to sell wholesale. The requirements were complex: 4 distinct price lists with different payment rules, 18 sales agents (17 external + 1 internal) organised across 3 agencies, US territory-based reporting, and a Buyer Club model where groups purchase at wholesale pricing but every member's order ships to its own address. All of this had to be invisible to regular B2C shoppers.
Our Solution
We implemented SparkLayer Enterprise directly on ARL's live Shopify store, avoiding any separate wholesale platform or migration. We configured 4 customer groups and price lists, created and tagged all 18 agent accounts with agency and US region identifiers, enabled the Sales Agent portal for order placement on behalf of customers, and set up Buyer Clubs using SparkLayer's Company Users feature. The B2B storefront was styled to match the ARL brand with trade login gating, custom checkout fields (PO number, delivery date and file upload), a quote engine and B2B email templates.
4 price lists configured
Standard, Preferred, Buyer Club and Agent Ordering
18-agent sales network
across 3 agencies with US region tags
Buyer Clubs live
group purchasing with individual fulfilment addresses
Regional reporting
orders attributable to US territory
HiHo Silver
hihosilver.co.ukA beloved British jewellery brand, migrated from PrestaShop to Shopify ahead of Christmas
HiHo Silver is a much-loved British jewellery brand rooted in the countryside — adored by equestrians, country lovers, and gift buyers across the UK. When their PrestaShop platform started holding them back, we delivered a full migration to Shopify, carefully timed to go live well ahead of the peak Christmas trading period.
The Challenge
HiHo Silver's PrestaShop store had served them well, but the team were hitting real frustrations. Day-to-day management required more technical effort than it should. Setting up personalisation options like engraving was fiddly and confusing for customers. Stock from their 16+ annual shows had to be manually reconciled with online sales. Marketing integrations were limited, and with Christmas fast approaching, there was real urgency to move to a more capable platform.
Our Solution
We planned a meticulous migration in clear stages so the team could keep running the business while we handled the tech. A fresh Shopify store was built with their distinctive purple-forward country feel. All 500+ products were migrated along with customer and order history. We built bespoke personalisation features, gift wrap at checkout, multi-address shipping, and connected Shopify POS for real-time event sales. Key URLs were preserved or redirected to protect SEO rankings.
500+ products migrated
with full customer and order history
Unified POS
event and online sales connected in real time
SEO protected
all key URLs preserved or redirected
"Chain handled everything brilliantly. The migration was seamless and the new store is so much easier to manage. We couldn't be happier with the results."
— HiHo Silver
Equetech
equetech.comA leading equestrian brand, migrated from legacy ASP.NET to Shopify with full B2B integration
Equetech is a renowned British equestrian clothing brand, trusted by riders and retailers across the UK for decades. When their ageing ASP.NET platform became a barrier to growth, we delivered a complete migration to Shopify — and integrated SparkLayer to power their wholesale B2B channel alongside their direct-to-consumer store.
The Challenge
Equetech's legacy ASP.NET website was increasingly difficult and expensive to maintain. Updates required developer involvement for even simple content changes. The platform couldn't support modern eCommerce expectations — mobile performance was poor, integrations were limited, and managing both B2C and B2B sales through the same system was clunky and inefficient. With a loyal wholesale network relying on them, any migration had to preserve those relationships while modernising the experience.
Our Solution
We planned and executed a full migration from ASP.NET to Shopify, rebuilding the storefront with a clean, mobile-first design that reflected Equetech's premium brand positioning. The entire product catalogue, customer accounts, and order history were carefully migrated. We integrated SparkLayer to deliver a seamless B2B experience — giving wholesale customers dedicated login access, custom pricing tiers, quick-order functionality, and real-time stock visibility. SEO was protected throughout with comprehensive URL redirects and metadata preservation.
SparkLayer B2B integrated
wholesale pricing, quick-order and stock visibility
Faster site performance
modern Shopify storefront replacing legacy ASP.NET
SEO preserved
full URL redirect mapping and metadata migration
"Amazing company! Understood our brief to implement a new Shopify website and migrating our existing data. Rupert was extremely knowledgeable and discussed how our project could be implemented. Kept to timelines, went above and beyond! Would highly recommend We are Chain!"
— Liz Hayman, Equetech
Hannah Turner
hannahturner.co.ukA thriving ceramics brand rescued from a failing Magento platform and migrated to Shopify
Hannah Turner is a beloved British ceramics brand based in Bradford on Avon, founded at university in 1991. With a team of four shipping beautiful handmade designs all over the globe, Hannah's business had outgrown its Magento platform — and previous agencies had let her down. We stepped in to deliver a smooth, fast migration to Shopify that transformed her online sales.
The Challenge
Hannah had built a successful ecommerce business on Magento, selling internationally. But the platform had become a liability. Making changes wasn't straightforward, previous agencies had failed to maintain the site properly, and critical functionality had stopped working — the equivalent of running on a flat tyre. With sales at stake and confidence in her tech partners at an all-time low, Hannah needed a reliable team to get her business back on track.
Our Solution
We migrated Hannah Turner from Magento to Shopify quickly and methodically. We selected a theme built for growth, migrated the full product catalogue, customer data, and order history, and had the new store live in a matter of weeks. SEO redirects were put in place to protect search rankings, and we provided 3 months of post-launch support to ensure Hannah and her team felt completely confident on the new platform.
Real boost in sales
'kerching' notifications from Shopify of new sales
Weeks, not months
swift migration with a switched-on client
3-month support included
post-launch backup and relationship building
The Spongeware Company
thespongewarecompany.comFrom zero to a thriving storefront in 6 weeks
A start-up pottery brand with big ambitions needed an online home that matched the beauty of their handmade products. We built a fully custom Shopify store from scratch — and the results spoke for themselves.
The Challenge
The Spongeware Company had a growing following on social media but no e-commerce presence. They needed a store that captured the artisan quality of their ceramics, handled product variations elegantly, and converted browsers into buyers — all on a start-up budget.
Our Solution
We designed a bespoke Shopify theme around their brand identity, optimised product pages with lifestyle photography layouts, implemented smart upselling at checkout, and set up abandoned cart recovery flows through Klaviyo integration.
3× conversions
in the first month of trading
42% AOV increase
through intelligent upselling
6-week delivery
from brief to live storefront
"Chain didn't just build us a shop — they built us a business. The store practically sells itself."
— Founder, The Spongeware Company
Henri Lloyd
henrilloyd.comEmpowering a heritage brand's teams with comprehensive Shopify training
Henri Lloyd is a legendary British sailing brand with over 50 years of heritage. After migrating to Shopify Plus, they needed their entire organisation to feel confident on the new platform — from admin and customer service through to marketing and finance. We delivered a tailored, multi-department training programme including on-site POS training at their flagship Lymington store.
The Challenge
With multiple departments relying on the platform daily, Henri Lloyd needed more than a simple handover. Their admin team needed to manage orders and inventory efficiently, customer service required tools to handle enquiries and returns, marketing needed to run campaigns and update content confidently, and finance needed reporting and reconciliation workflows. On top of that, their flagship store in Lymington was launching Shopify POS and staff needed hands-on, in-person training.
Our Solution
We designed a bespoke training programme covering every department. Admin received deep-dive sessions on order management, inventory, and fulfilment workflows. Customer service were trained on customer lookup, order editing, returns, and refund processes. Marketing learned content updates, discount creation, email campaign integration, and analytics. Finance were walked through Shopify's reporting suite, payment reconciliation, and export tools. Finally, we travelled to their flagship store in Lymington to deliver on-site POS training — covering till operations, stock checks, exchanges, and end-of-day procedures.
4 departments trained
Admin, CS, Marketing & Finance
On-site POS training
Flagship store, Lymington
Team confidence
Self-sufficient within 2 weeks
"We are Chain (and Rupert) stepped in to help us with the Shopify platform when we transitioned from an older Centra-based website. We needed a company who could help us with some basic training on navigating the new platform and also to assist us in getting the right apps in place to solve various problems as they appeared. A huge support to our B2B customer service team in finding the right solutions and also to our Ecom team in resolving some of the niggles that we experienced as we transitioned."
— Jane Alwyn, Henri Lloyd
The Reading Agency
readingagency.org.ukHands-on Shopify training that gave a national charity full control of their store
The Reading Agency inspires millions to read across the UK. When they launched their Shopify store, the team needed to be fully self-sufficient — updating products, managing orders, running promotions, and pulling reports without relying on outside help. We delivered a comprehensive, tailored Shopify training programme that left every team member confident and capable.
The Challenge
As a charity operating with limited resources, The Reading Agency couldn't justify ongoing agency fees for routine store updates. Their team had varying levels of technical confidence and needed training that met each person where they were — from basic product uploads and image editing through to discount code creation, inventory management, and interpreting Shopify analytics. They needed to hit the ground running.
Our Solution
We designed a structured Shopify training programme delivered across multiple hands-on sessions. Product management training covered creating and editing products, managing variants, collections, and tags. Order and fulfilment workshops walked the team through processing orders, handling refunds, and managing customer enquiries. Marketing sessions focused on discount codes, automated email flows, and updating homepage content. We also delivered analytics training so the team could track performance and make data-driven decisions. Every session was supported by custom step-by-step documentation tailored to their specific store setup.
Full team trained
across multiple tailored workshop sessions
100% self-sufficient
team manages all day-to-day operations independently
Data-confident
team now tracks and acts on store analytics
"The training was exactly what we needed — practical, patient, and tailored to our team. We now manage the entire store ourselves with total confidence."
— Shop Manager, The Reading Agency
MM Ingredients
mmingredients.co.ukA specialist supplier, streamlined and scaled on Shopify
MM Ingredients is a trusted UK-based supplier of premium gelatine and collagen for the food, health, and cosmetic industries. When their WordPress site could no longer keep pace with the business, we migrated them to Shopify — cutting admin overhead and giving their brand the professional presence it deserved.
The Challenge
Their WordPress and WooCommerce setup was slow, difficult to manage, and no longer fit for purpose. Inventory updates were manual and error-prone, the product catalogue was fragmented with inconsistent naming and variants, and the site's visuals didn't reflect the quality of their products.
Our Solution
We migrated all customer accounts, order history, and the full product catalogue to Shopify, amalgamating product lines into a streamlined shopping experience. A clean, mobile-first store was designed with intuitive filtering and high-converting product pages. We integrated SparkLayer to connect real-time B2B pricing tiers, live stock visibility, and wholesale customer management directly from their backend systems.
30% faster load times
significant speed improvement across all pages
60% less admin time
automated stock and pricing management
Brand authority boost
modern visuals and professional design
"Great company! The whole team was excellent. Rupert was a great help throughout the whole process of redesigning my website, offering advice, and always been available to discuss issues. We are Chain made the transition from a WooCommerce website to a Shopify website very simple. I would recommend them anytime."
— MM Ingredients
Luccombe Hub
luccombehub.comA cleaner, modern WordPress platform for a specialist SEND school
Luccombe Hub is a specialist SEND school that relies on its website to communicate with families, staff, and the wider community. After years of incremental updates, their WordPress site had become dated and difficult to maintain. We delivered a complete platform upgrade with a fresh, modern design — giving the team a site they could manage confidently and update at pace when it matters most.
The Challenge
As a SEND school, Luccombe Hub's website needs to be updated frequently and at short notice — whether it's safeguarding information, policy changes, or urgent communications to parents. Their existing WordPress installation had become outdated, cluttered, and increasingly difficult for non-technical staff to manage. The design no longer reflected the quality of the school, and the platform needed modernising to stay secure and maintainable.
Our Solution
We upgraded Luccombe Hub's WordPress platform to a cleaner, more modern version — streamlining the backend for easier day-to-day management. A fresh design was implemented that better represented the school's values and made key information easy to find. We ensured the new site was accessible, mobile-friendly, and structured so that emergency changes could be made quickly by the team without needing developer support.
Rapid emergency updates
staff can publish urgent changes independently
Modern redesign
clean, professional look reflecting the school's quality
Simplified management
upgraded WordPress platform, easier to maintain
"We are Chain have supported our business for a number of years developing our website and implementing emergency changes, as a SEND school this can happen frequently. Highly recommend them as a professional and friendly team."
— Henri Monier-Williams, Luccombe Hub
Geronimo Jones
geronimojones.co.ukA distinctive jewellery brand brought to life on Shopify
Geronimo Jones is a distinctive British jewellery brand offering necklaces, bracelets, earrings, cufflinks, and accessories for every occasion. We designed and built a Shopify store with bespoke gift-finding features and personalisation options.
The Challenge
Geronimo Jones needed a Shopify store that could showcase their unique designs, handle personalisation like engraving, and make it effortless for customers to find the perfect gift — whether shopping by event, recipient, or milestone birthday.
Our Solution
We designed and built a custom Shopify store with an innovative gift selector, personalisation features, and intuitive navigation by occasion and recipient. The store puts the jewellery front and centre with lifestyle photography and a clean, elegant design.
Bespoke jewellery store
designed to showcase a unique product range
Gift selector built in
shop by occasion, birthday, and recipient
Brand-led design
reflecting Geronimo Jones' distinctive identity
Just Vapes & Juices
justvapesandjuices.co.ukA compliant vaping retailer built for the modern shopper
Just Vapes & Juices is a UK vaping retailer offering devices, kits, e-liquids, and accessories. We built a compliant Shopify store with age verification, smart product filtering, and a mobile-first design.
The Challenge
Operating in a regulated industry, Just Vapes & Juices needed a Shopify store that met UK vaping regulations while providing a seamless shopping experience across devices, kits, flavours, and strengths.
Our Solution
We designed and built a compliant Shopify store with integrated age verification, organised product catalogues with smart filtering by device type and flavour, and a mobile-first responsive design.
Age verified & compliant
built to meet UK vaping regulations
Smart product filtering
easy browsing by device, flavour, and strength
Mobile-first design
responsive store for on-the-go shoppers
The Miniature Marketplace
theminiaturemarketplace.co.ukA world of dolls house miniatures, beautifully organised on Shopify
The Miniature Marketplace is a specialist retailer of dolls house miniatures, furniture, and accessories. We built a Shopify store with an innovative 'Shop by Room' navigation system for over 1,000 products.
The Challenge
With over 1,000 products across dozens of categories, The Miniature Marketplace needed intuitive navigation that made browsing feel natural — not overwhelming. The store had to handle complex product variants and scales.
Our Solution
We designed a 'Shop by Room' navigation system that lets customers explore miniatures by where they'd go in a dolls house — from kitchens and bedrooms to gardens and shops. Smart filtering and clear categorisation make the huge catalogue easy to browse.
Shop by Room navigation
intuitive browsing by room and category
1000+ products organised
dolls house miniatures and accessories
Smart filtering
find the perfect miniature quickly
Crosby Coffee
crosbycoffee.co.ukA specialty coffee roastery with subscriptions built in from day one
Crosby Coffee is a specialty coffee roastery offering premium blends, brewing equipment, merchandise, and gift hampers. We built a Shopify store with multiple subscription tiers and a brand-led design.
The Challenge
Crosby Coffee needed an online store that matched the quality of their coffee — with subscription functionality for recurring revenue, gift options, and even office coffee delivery. The store had to tell their brand story while driving conversions.
Our Solution
We designed and built a custom Shopify store with multiple subscription tiers (coffee, decaf, gift, and office), curated gift hampers, and a warm, brand-led design that showcases their specialty blends.
Subscription functionality
recurring revenue built in from launch
4 subscription tiers
coffee, decaf, gift, and office
Gift-ready
curated hampers and gift subscriptions
Nags Essentials
nagsessentials.co.ukA comprehensive equestrian retailer built for riders and their horses
Nags Essentials is an equestrian clothing and tack retailer catering to riders of all levels. We built a Shopify store with intuitive categorisation for an extensive product range covering rider and horse.
The Challenge
With products spanning womens, mens, and kids riding wear, plus horse care, stable accessories, and competition equipment, Nags Essentials needed clear navigation that made it easy for customers to find exactly what they need.
Our Solution
We built a Shopify store with smart categorisation by rider type and horse products, comprehensive size and variant management, and mobile-optimised design for equestrians browsing on the go.
Specialist equestrian store
clothing, tack, and accessories for riders
Extensive catalogue
womens, mens, kids, and horse products
Smart navigation
shop by category, discipline, and brand
WAT Kitchen
watkitchen.co.ukA vibrant D2C food brand selling authentic Asian ready meals
WAT Kitchen is a vibrant food brand selling authentic Asian ready meals — from Pad Thai noodles and Kung Pao to teriyaki chicken. We built a Shopify store with bundle options and a mobile-first shopping experience.
The Challenge
WAT Kitchen needed a Shopify store that showcased their colourful product range, made it easy to order mixed cases and bundles, and told their brand story — all with a clean, appetising design that drove direct-to-consumer sales.
Our Solution
We designed and built a custom Shopify store with mixed case functionality, product organisation by cuisine and dietary needs, lifestyle photography, and a vibrant design that brings the brand to life.
Asian cuisine showcase
noodles, rice dishes, and protein bites
Mixed cases & bundles
curated multi-flavour packs
D2C direct sales
selling direct to consumers online
Douée is a luxury lifestyle brand offering pashminas, ponchos, cashmere throws, scented candles, and premium home accessories. We designed a Shopify store that reflects the elegance and warmth of their products.
The Challenge
Douée needed a Shopify store that communicated luxury and quality — with clean typography, lifestyle imagery, and collections organised across fashion, gifts, home décor, and seasonal offerings.
Our Solution
We designed and built an elegant Shopify store with premium brand aesthetics, gift-ready product presentation, and collections organised by lifestyle category. The store reflects the personal touch that Lisa & Peter bring to everything they sell.
Luxury brand design
elegant aesthetic matching premium products
Fashion & Home
pashminas, candles, throws, and décor
Lifestyle collections
organised by fashion, gifts, and home
Purrfect Cat Gifts
purrfectcatgifts.co.ukThe ultimate destination for cat lovers, built on Shopify
Purrfect Cat Gifts is a niche retailer dedicated to cat lovers — offering everything from cat-themed clothing and jewellery to homeware, stationery, and gifts. We built a fun, colourful Shopify store with smart promotions.
The Challenge
Purrfect Cat Gifts needed a vibrant Shopify store that appealed to cat lovers, with gift collections organised by recipient, promotional mechanics like 3-for-2 offers, and a same-day dispatch promise to delight customers.
Our Solution
We built a fun, colourful Shopify store with gift collections organised by recipient, 3-for-2 mix & match promotions on cards, free UK delivery on all orders, and same-day dispatch — making it the go-to destination for cat-themed presents.
Cat lovers' dream store
everything cat-themed in one place
Gift-ready collections
organised by recipient and occasion
Rated excellent
outstanding customer reviews
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