Shopify Migration Case Study

    Yes, we built that store.

    Equetech's Shopify store was designed, built, and migrated by We are Chain — from legacy ASP.NET to a modern Shopify platform with full B2B wholesale integration.

    Wondering if we could do the same for your business?

    Let's Talk Read the Full Case Study

    SparkLayer B2B

    Wholesale Integration

    custom pricing, quick-order & stock visibility

    Faster

    Site Performance

    modern Shopify storefront replacing legacy ASP.NET

    SEO Preserved

    Zero Traffic Loss

    full URL redirect mapping and metadata migration

    Dual Channel

    B2C + B2B

    single platform powering retail and wholesale

    The Challenge

    Equetech is a renowned British equestrian clothing brand, trusted by riders and retailers across the UK for decades. But their ageing ASP.NET website had become a barrier to growth.

    Updates required developer involvement for even simple content changes. Mobile performance was poor, integrations were limited, and managing both B2C and B2B sales through the same system was clunky and inefficient.

    With a loyal wholesale network relying on them, any migration had to preserve those relationships while modernising the experience — and they needed a partner who understood both retail and wholesale ecommerce.

    What we delivered

    A complete platform migration with B2B wholesale built in from day one.

    Full migration from legacy ASP.NET to Shopify
    Rebuilt storefront with clean, mobile-first design
    Migrated entire product catalogue and customer data
    Integrated SparkLayer for seamless B2B wholesale
    Custom pricing tiers and quick-order for retailers
    Real-time stock visibility for wholesale customers
    Comprehensive URL redirects to protect SEO
    Preserved order history and customer accounts
    "Amazing company! Understood our brief to implement a new Shopify website and migrating our existing data. Rupert was extremely knowledgeable and discussed how our project could be implemented. Kept to timelines, went above and beyond! Would highly recommend We are Chain!"

    — Liz Hayman, Equetech

    Want a store like this?

    Whether you're stuck on a legacy platform, need B2B integration, or want to modernise your online presence — we'd love to help. Book a free health check and let's talk.

    Get in Touch Learn About Migrations
    Let's Talk

    Schedule Your Free Health Check

    Rupert and the team are always available for a chat. Personal connection matters — because people buy from people. Book your free website health check and let's turn your online presence into something powerful.

    01722 580 522
    hello@wearechain.co.uk
    Dorset, United Kingdom