Yes, we built that store.
Nags Essentials' Shopify store was designed and built by We Are Chain — a comprehensive equestrian retailer with smart product navigation for riders of all levels.
Wondering if we could do the same for your business?
+115%
Sales Increase
after the redesigned store went live
Extensive
Catalogue
womens, mens, kids, and horse products
Smart
Navigation
shop by category, discipline, and brand
Optimised
Checkout
streamlined purchase experience
The Story
Nags Essentials is an equestrian clothing and tack retailer catering to riders of all levels. From competition wear and riding legwear to horse care products and stable accessories, they offer an extensive range for both rider and horse.
With such a broad catalogue, the old store made it hard for customers to find what they needed. Products spanned womens, mens and kids riding wear alongside horse care, stable accessories and competition equipment — and navigation hadn't kept pace.
We redesigned and rebuilt the store on Shopify with intuitive categorisation — organising products by rider (womens, mens, kids) and by horse — so customers can find exactly what they need in a couple of clicks. The redesigned store saw sales soar by over 115%.
What we delivered
Want a store like this?
Whether you need a specialist retail store or complex product navigation — we'd love to help.
Get in TouchBook your Free Website Health Check
Rupert will look over your store and tell you honestly what's holding it back, and what to fix first. It's free, there's no obligation, and you'll come away with a clear list whether you work with us or not. People buy from people, so let's have a chat.