Shopify Design & Build

    Yes, we built that store.

    Nags Essentials' Shopify store was designed and built by We are Chain — a comprehensive equestrian retailer with smart product navigation for riders of all levels.

    Wondering if we could do the same for your business?

    Equestrian

    Specialist Store

    clothing, tack, and accessories for riders

    Extensive

    Catalogue

    womens, mens, kids, and horse products

    Smart

    Navigation

    shop by category, discipline, and brand

    Optimised

    Checkout

    streamlined purchase experience

    The Story

    Nags Essentials is an equestrian clothing and tack retailer catering to riders of all levels. From competition wear and riding legwear to horse care products and stable accessories, they offer an extensive range for both rider and horse.

    We built a Shopify store with intuitive categorisation — organising products by rider (womens, mens, kids) and by horse — making it easy for customers to find exactly what they need.

    What we delivered

    Custom Shopify store design and build
    Complex product categorisation by rider and horse
    Size and variant management across ranges
    Mobile-optimised responsive design
    Product filtering by category and discipline
    SEO-optimised collection pages
    Payment and shipping configuration
    Staff training and ongoing support

    Want a store like this?

    Whether you need a specialist retail store or complex product navigation — we'd love to help.

    Get in Touch
    Let's Talk

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