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    Case Study: Growing a Landscape Gardening Business Through Social Media

    By We Are Chain• September 2, 2025

    The Challenge

    A high-end landscape gardening company in Dorset approached us with a clear problem: they were brilliant at what they do, but they didn’t have the time or confidence to showcase their work on social media. They wanted to generate more leads, raise awareness of their stunning projects, and connect with potential customers in the local area.

    Our Approach

    We started by creating a content schedule that balanced consistency with creativity. The company had a bank of photos from previous projects, which we paired with fresh content our team captured on-site. By combining professional photography and video with authentic storytelling, we ensured every post felt engaging and aspirational.

    Our social media team then got to work. Alongside regular posts on their Facebook page, we strategically shared updates within local groups across Dorset, Somerset, and Wiltshire areas where the company wanted to build its presence. This hyperlocal approach meant the right people were seeing their work at the right time.

    The Results

    The results spoke for themselves. Engagement levels shot up, enquiries increased, and the company saw a steady flow of new leads. In fact, the campaign worked so well that the client asked us to reduce the posting schedule because they were already booked up with new work.

    Here’s what they had to say:

    We are Chain have been a pleasure to work with. Jim and Olivia understood our requirements from the get go and we were really pleased to have a company that was local and understood the target audience. Olivia has been a pleasure to work closely with, very easy and professional and has collated our social media posts with exactly the correct tone and pitch.

    Why It Worked

    • Consistency: A clear, manageable posting schedule kept the business front-of-mind without overwhelming followers.
    • Professional visuals: Our mix of client-provided content and our own photography and video made the posts stand out.
    • Local focus: By targeting local community groups, we connected with the exact audience they wanted to reach.

    Could This Work for You?

    If you’re worried about social media, short on time, or just don’t know where to start, you’re not alone. Many business owners feel the same way. That’s why we offer two routes:

    • A done-for-you content management plan, where our team handles everything for you.
    • Training and support, where we show you how to run your own channels with confidence.

    We’ve delivered hundreds of social media training courses and managed accounts across many industries. Our team knows how to turn your expertise into content that engages and converts.

    Don’t let social media hold you back. We’re here to guide you every step of the way.