Case Study: Empowering The Reading Agency with Face-to-Face Shopify Training
Helping a national charity take control of their online shop
At We are Chain, we believe that great eCommerce isn’t just about having the right tools, it’s about knowing how to use them with confidence. That’s exactly what we set out to achieve with The Reading Agency, a UK charity that promotes the joy of reading and runs a busy online shop filled with books, resources, and literacy materials.
They already had a Shopify store in place, but like many growing organisations, they wanted to better understand the platform’s capabilities and learn how to make the most of it in-house. That’s where our face-to-face Shopify training came in.
The Challenge
The Reading Agency team wanted to:
- Gain hands-on knowledge of how to manage and update their Shopify store.
- Understand their best-selling products and use that insight to inform future campaigns.
- Learn how to make content and design changes without relying on a developer.
- Build confidence in Shopify’s reporting tools to track sales and performance.
They were looking for practical, human guidance, not a jargon-filled webinar or a one-size-fits-all tutorial.
Our Approach
We started with a planning session to understand their goals, challenges, and existing Shopify setup. Once we had a clear picture, we delivered a series of in-person training sessions at The Reading Agency’s office.
Our face-to-face Shopify training covered:
- Store management essentials – how to update products, collections, and navigation.
- Reporting and analytics – discovering their top-performing products, understanding customer behaviour, and using reports to guide decisions.
- Content updates and design tweaks – how to make on-page edits, update banners, and manage imagery.
- Shopify tips and tricks – shortcuts and best practices to save time and improve site performance.
Because the sessions were in-person, we could work directly on their live store, answering questions as they came up and tailoring the training to their exact needs. Every participant left with practical notes and the confidence to manage their store day-to-day.
The Results
By the end of the training, The Reading Agency team could:
- Independently analyse store data to identify bestsellers and seasonal trends.
- Make website updates quickly and safely.
- Use Shopify’s built-in tools to support their fundraising and marketing activities.
- Save valuable time (and money) by handling more tasks internally.
The biggest outcome? Confidence. The Reading Agency team now feel empowered to run their Shopify store efficiently, armed with the knowledge to grow and adapt it as their charity evolves.
What We Learnt
Every organisation is different. For The Reading Agency, hands-on support made all the difference. By offering face-to-face Shopify training, we were able to demystify the platform, build digital skills within the team, and ensure that the charity could take full control of its online presence.
Could your team benefit from face-to-face Shopify training?
Whether you’re a charity, retailer, or startup, We are Chain can help you and your team get the most from Shopify. From one-off training sessions to full eCommerce audits, our experts will give you the tools and confidence to take charge of your online store.
Let’s chat about your Shopify goals — and we’ll show you how in-person training can make a lasting impact.