Discover Shopify's new Pitch Theme

The Pitch Theme (Shopify Editions Summer 2025)

The Pitch theme is one of Shopify’s latest free offerings, designed to help bold brands stand out with confidence. Part of the Horizon theme family introduced in Shopify’s Summer 2025 Edition, Pitch combines striking visuals with a clean, modern layout that’s ideal for storytelling-led ecommerce.

Why Choose Pitch?

Bold, Visual-First Design: Pitch is built to showcase your products with large imagery, dynamic layouts, and vibrant colours—perfect for brands in fashion, lifestyle, home décor, and beauty.
Optimised for Performance: As part of the Horizon family, Pitch is engineered for fast load times and smooth browsing across devices, ensuring a seamless customer experience.
Flexible and Scalable: Whether you're launching a new product line or scaling an established brand, Pitch adapts to your needs with customisable sections and a mobile-first design.
Free and Future-Proof: As a free Shopify theme, Pitch includes ongoing updates and access to Shopify’s latest features, giving you peace of mind as your business grows.

Pitch is an excellent choice for brands that want to make a statement without compromising on speed or usability. It’s especially well-suited for merchants who value visual storytelling and want a theme that’s both stylish and performance-driven.

For a closer look at Pitch in action, check out the video above.

If you have any questions about the Pitch theme, get in touch