How we helped Hannah Turner escape a failing Magento store

Hannah Turner makes beautiful, hand-decorated ceramics that have built up a genuinely loyal following over the years. Her products are stocked by major retailers, her online store was growing, and her brand was in great shape.

The problem was her website. Built on Magento, it had become slow, unreliable, and increasingly expensive to maintain. Every small change needed a developer. Every update was a potential risk. And as her business grew, the platform that was supposed to support her was quietly holding her back.

The situation when we got involved

When Hannah came to us, things had got to a point where the platform was genuinely failing. Pages were loading slowly, the checkout experience wasn't great on mobile, and the cost of keeping the Magento site running was eating into margins that should have been going back into the business.

She knew she needed to move — she just needed someone she could trust to do it without losing her rankings, her data, or her sanity in the process.

What we did

We started with a full audit of the existing Magento site — every URL, every piece of metadata, every product, every category page. That audit became our migration blueprint, making sure nothing got left behind.

From there we built a fresh Shopify store that matched Hannah's brand beautifully — clean, elegant, and fast. All her product data migrated across cleanly, every URL redirect was mapped and tested, and her SEO was protected throughout.

We also set up Klaviyo for email marketing, connected her to the tools she actually needed, and made sure her team felt confident managing the new store before we handed over the keys.

The result

Hannah's words, not ours: the first Shopify sale notification that came through on her phone — that 'kerching' sound — said it all. The new store was faster, cleaner, and converting better almost immediately.

Her organic rankings held up through the migration and improved over the following months as Google rewarded the faster, better-structured site. And perhaps most importantly — she could manage the store herself, without needing to call a developer every time she wanted to add a product or update a page.

FIVE STAR service from Rupert and Jim! We recently migrated our website to Shopify with We Are Chain, and can't rate them highly enough. Every step of the way they were SO helpful, responding really quickly to any questions or issues. — Hannah Jenkins, Hannah Turner

Sound familiar?

If your current platform is feeling more like a burden than a tool — whether that's Magento, WooCommerce, PrestaShop, or anything else — we'd love to have a chat. We've done this many times and we know how to make it smooth, safe, and as stress-free as possible. Give Rupert a call or drop us an email. It costs nothing to have a conversation.