Back to Blog

    LinkedIn Newsletters: The Complete Guide for Busy Business Owners

    By We Are Chain• August 6, 2025

    LinkedIn Newsletters: The Complete Guide for Busy Business Owners

    If you’re running a business, you’re probably already juggling ten things at once. The last thing you need is another platform or content format to figure out. But trust us when we say: LinkedIn Newsletters are worth your time.

    Done right, they can help you build trust with your audience, show off your expertise, and stay top of mind – without having to spend money on ads or fight the social algorithm.

    In this guide, we’ll walk you through everything you need to know to get started.

    Contents

    1. What are LinkedIn Newsletters?

    A LinkedIn Newsletter is a recurring article or series of articles that people can subscribe to and read directly on LinkedIn. When you publish a new edition, your subscribers are notified via email and LinkedIn notifications – which is a huge advantage in a world where most organic social posts vanish in the scroll.

    Think of it as your own mini-publication on LinkedIn, where you can share insights, updates, tips, stories, and more with a business-minded audience.

    2. Why should businesses use them?

    If you’re already investing time in creating content – blogs, emails, posts – then LinkedIn Newsletters allow you to repurpose that effort and get it in front of an audience that’s ready to engage.

    Here’s why they work:

    • Built-in reach: When you publish, your subscribers get notified.
    • No inbox competition: You’re not buried among hundreds of emails.
    • Thought leadership: Newsletters build trust and authority.
    • Engagement: Likes, comments, and shares boost your visibility.

    3. Who can create a LinkedIn Newsletter?

    As of 2024, most users with a reasonable history of activity on LinkedIn will be eligible. You’ll need:

    • A personal profile with creator mode switched on
    • At least 150 connections or followers
    • A verified email address linked to your profile
    • Regular posting history
    • No recent account violations

    Company pages can also create newsletters, but need a strong follower base and consistent activity. If you don’t see the option yet, keep building your presence.

    4. Pros and cons of LinkedIn Newsletters

    Pros

    • High visibility and engagement
    • Free to use and publish
    • Delivers directly to subscribers
    • Boosts brand credibility

    Cons

    • Limited analytics compared to email platforms
    • Only one newsletter per profile/page
    • No audience segmentation
    • You're building on LinkedIn’s platform, not your own

    5. Step-by-step: How to create and publish a LinkedIn Newsletter

    Step 1: Turn on Creator Mode
    Go to your LinkedIn profile and switch on Creator Mode under the "Resources" section.

    Step 2: Start a new article
    Click “Write article” from your homepage. If you’re eligible, you’ll see the option to create a newsletter.

    Step 3: Set up your newsletter
    Choose a name, write a short description, set your publishing schedule, and upload a cover image.

    Step 4: Write your first edition
    Use a strong intro, headings, and bullet points to keep it readable. Add value early and often.

    Step 5: Publish and promote
    When you publish, all your followers are invited to subscribe. This is your key visibility boost, so make it count.

    6. What to write about (and how to structure it)

    The best newsletters are helpful, not salesy. Think about the questions your customers always ask, the mistakes you help them avoid, or your take on what’s changing in your industry.

    Proven content ideas:

    • How-to guides
    • Opinion pieces or industry analysis
    • Behind-the-scenes stories
    • Customer success stories
    • Tool and resource roundups

    Structure tips:

    • Keep the intro short and engaging
    • Use subheadings and bullet points
    • Make sure there’s a clear takeaway

    7. How to grow your subscriber list

    • Add your newsletter link to your LinkedIn bio and About section
    • Post each new edition as a separate LinkedIn post with a teaser
    • Pin the newsletter to the top of your profile
    • Encourage comments and shares to increase reach
    • Include the link in your email signature and on your website

    8. How to measure success

    LinkedIn provides basic analytics for newsletters. Look out for:

    • Subscribers: how many people have opted in
    • Views: how many opened your newsletter
    • Reactions: likes, shares, and comments
    • Follower growth: new people discovering your profile

    Use this data to double down on what’s working. Topics that perform well here can be reused across blog posts, emails, or videos.

    9. Final thoughts

    LinkedIn Newsletters are one of the best free tools available for business owners who want to build a presence and stay relevant in their industry. With consistent, useful content, you can turn your LinkedIn audience into a loyal following without paid ads or complex funnels.

    And if you’re already creating content for blogs or email, repurposing it here is a no-brainer.

    Need help planning your newsletter content or connecting it with your wider marketing strategy? We’re here to help. At We are Chain, we turn experience into action – and give you the tools to do more with less.