The Spongeware Company - Shopify Design and Build
The Spongeware Company
Shopify design and build
We worked with the Spongeware Company on a Shopify design and Build project in 2023. The company has since gone from start up to wholesaler across the UK with the help of We are Chain and Shopify.
Including: Design and Build, Training, Support, App Implementation.
Delivery
The Spongeware Company approached us to help support them on their Shopify journey. As a start-up e-commerce outfit, they needed an online presence to support their sales at events and markets. The business owners knew Shopify was the best choice, but did not want to spend a long time building the site themselves and wanted an out-of-the-box shop that would start selling immediately and connect to their offline sales.
We set to work building a fully responsive shop using Shopify, connecting to their Point of sale system so they could keep track of off and online sales and manage stock in a central location. Since the site went live in 2024, we have supported them with training and the implementation of new apps and helped to automate a lot of the processes to help the business run smoother.
The next steps are to integrate with a wholesale app which is underway as we write this. It has been a pleasure working with a fast-growing business and supporting them on their journey.

Shopify Design and Build
The store was built using our favourite platform Shopify using the Impact theme and delivers an outstanding brand presentation to encourage sales.

Training and support
Throughout the process, we have delivered bespoke training and support to fit the needs of the business. The owners can manage the whole online operation themselves as a result.

App Integrations
We have supported the business with a variety of app integrations including connecting a wholesale function to the website. The pass work inside product templates really well.
About Spongeware
We had the pleasure of supporting The Spongeware Company with a brand-new website and ongoing training to help them share their stunning designs with a wider audience.
Founded by Samantha Lindsay, a respected expert in antique jewellery with over 30 years of experience in the antiques world, The Spongeware Company was born from her deep appreciation for timeless beauty. Inspired by her mother-in-law’s remarkable collection of antique Spongeware, Sam wanted to bring these rare and sought-after designs to life in a way that could be enjoyed by more people.
As good examples of antique Spongeware become increasingly rare, The Spongeware Company’s collections offer a way to celebrate these stunning patterns in a fresh and accessible format. Their extensive range of placemats and coasters, available in a variety of colours and designs, blends traditional charm with modern elegance, making them a perfect addition to both sophisticated dining rooms and rustic country kitchens.
We worked closely with Samantha and her team to create an intuitive, visually engaging website that reflects the brand’s unique heritage and craftsmanship. Alongside building the site, we continue to provide ongoing training and support, ensuring The Spongeware Company can manage their online presence effectively and connect with their growing audience.
It’s been an honour to help bring The Spongeware Company’s vision to life online, and we look forward to seeing their business flourish.

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We are more than just a marketing agency delivering one off projects. We have worked with clients like Spongeware for 3 years now and look forward to ao continued relationship going forwards. If you are looking for a proper partner, get in touch with us today!