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    From Start up to Sell Out - Gold Hill Farm Kitchen

    By We Are Chain• October 9, 2023

    Gold Hill Farm Kitchen is a brand-new business located a few hundred yards from the office. The idea behind it is  to get as much of Gold Hill farm’s produce onto the menu as possible. As a result, it is a predominantly vegetarian menu, cooked with love and served with smiles. They cook everything from scratch in their tardis like kitchen here on the farm including bread, pastries, smoothies, pickles, fermentations & cordials. Paddy and his teams aim is to be the only process on your foods journey from the field to your plate. They also love coffee and with the help and guidance of Wogan coffee in bristol we hope to deliver a tasty beverage too!

    The Project

    Paddy approached us to help give him a digital side to the business so customers could find him and find out more about his offering. Stage 1 was to get a website up and running showcasing the food on offer, opening times, and contact details. Stage 2 has been to get the eCommerce side fo the business up and running so he can take bookings online and not worry too much about admin and phone calls.

    The Solution

    We immediately decided on WordPress as the simplest solution. Enabling Paddy and his team to be able to make quick alterations using Elementor site builder. The website is fast and secure and has the ability to grow into anything he wants. The joy of WordPress is tha ability to make it do pretty much anything you like, from eCommerce to subscription-based businesses. It is also easy to edit from a laymans point of view.

    The Result

    As of this week, Gold Hill Farm Kitchen is offering Friday supper clubs. Customers can now go online to the website and book tables for the first event and choose their main course from a drop-down. The whole process takes away any hassles with phone bookings and removes the need to pay for a hosted service like Dishcult or Res Diary and keep the info in-house.

    Digital Marketing Retainer

    We are currently on a digital marketing retainer with Paddy and the Farm Shop. This means we look after the digital side while Paddy can get back to cooking. We have built a database of customers and useing Mailchimp can keep the community up to date with new offerings and especially the fantastic supper clubs. This allows Paddy to know how many seats he has filled, what the customer has chosen to eat and be safe in the knowledge they have paid up front.

    In a single sweep we have reduced phone usage, ensured cashflow is secure and filled every supper club he has run in the last year. The business continues to go from strength to strength with a Street food themed event every Saturday night in August. Let's hope we can keep the bookings coming in.

    We have also implemented a campaign to tidy up all of the digital presence the farm enjoys online. Thi s includes up dates to Trip Advisor, Google My Business and other directory sites. Something all businesses should consider, especially in an AI world where bots search everywhere to find out about you.

    What he said