Shopify Design & Build

    Yes, we built that store.

    Geronimo Jones' stunning jewellery store was designed and built by We Are Chain on Shopify — with bespoke gift selectors, personalisation options, and a design that lets the products shine.

    Wondering if we could do the same for your business?

    Bespoke

    Jewellery Store

    designed to showcase a unique product range

    Brand-Led

    Design

    reflecting Geronimo Jones' distinctive identity

    Gift Selector

    Built In

    shop by occasion, birthday, and recipient

    Optimised

    For Conversion

    streamlined checkout and product pages

    The Story

    Geronimo Jones is a distinctive British jewellery brand offering necklaces, bracelets, earrings, cufflinks, and accessories for every occasion — from christenings to milestone birthdays.

    They needed a Shopify store that could showcase their unique designs, handle personalisation options like engraving, and make it easy for customers to find the perfect gift — whether shopping by event, recipient, or budget.

    We designed and built a store that puts the products front and centre, with intuitive gift-finding features that make browsing a pleasure.

    What we delivered

    Custom Shopify store design and build
    Gift selector functionality by occasion and birthday
    Personalisation and engraving options
    Product photography layout and lifestyle imagery
    Mobile-optimised responsive design
    SEO-friendly product and collection pages
    Integrated payment and shipping setup
    Staff training and ongoing support

    Want a store like this?

    Whether you're launching a new jewellery brand or upgrading an existing store — we'd love to help.

    Get in Touch
    Let's talk

    Book your Free Website Health Check

    Rupert will look over your store and tell you honestly what's holding it back, and what to fix first. It's free, there's no obligation, and you'll come away with a clear list whether you work with us or not. People buy from people, so let's have a chat.