Shopify Design & Build

    Yes, we built that store.

    Geronimo Jones' stunning jewellery store was designed and built by We are Chain on Shopify — with bespoke gift selectors, personalisation options, and a design that lets the products shine.

    Wondering if we could do the same for your business?

    Bespoke

    Jewellery Store

    designed to showcase a unique product range

    Brand-Led

    Design

    reflecting Geronimo Jones' distinctive identity

    Gift Selector

    Built In

    shop by occasion, birthday, and recipient

    Optimised

    For Conversion

    streamlined checkout and product pages

    The Story

    Geronimo Jones is a distinctive British jewellery brand offering necklaces, bracelets, earrings, cufflinks, and accessories for every occasion — from christenings to milestone birthdays.

    They needed a Shopify store that could showcase their unique designs, handle personalisation options like engraving, and make it easy for customers to find the perfect gift — whether shopping by event, recipient, or budget.

    We designed and built a store that puts the products front and centre, with intuitive gift-finding features that make browsing a pleasure.

    What we delivered

    Custom Shopify store design and build
    Gift selector functionality by occasion and birthday
    Personalisation and engraving options
    Product photography layout and lifestyle imagery
    Mobile-optimised responsive design
    SEO-friendly product and collection pages
    Integrated payment and shipping setup
    Staff training and ongoing support

    Want a store like this?

    Whether you're launching a new jewellery brand or upgrading an existing store — we'd love to help.

    Get in Touch
    Let's Talk

    Schedule Your Free Health Check

    Rupert and the team are always available for a chat. Personal connection matters — because people buy from people. Book your free website health check and let's turn your online presence into something powerful.