Introducing Google Search Console

What is Google Search Console?

Google Search Console is a free tool from Google that lets you keep track of how your website is performing in the eyes of Google. The platform is accessible from any browser and provides a whole heap of information that any website owner should be aware of. You can dive as deep as you like as a professional SEO expert or just find out what key metrics you need as a business owner and keep an eye on them. Have you ever wondered where you rank for certain keywords or would like to know which page comes up most in search, then search console is for you. I suspect most SEO professionals would have Google Search Console on the top of their list for most useful tools.

Search Consoleย is a tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on search to bring more relevant traffic to their websites.

Google

How Much does Google Search Console Cost?

Google Search Console is completely free, supplied by the good folk at Google. Why is it free you ask. From Google’s point of view it helps their search offering by letting you know what is hindering your website. If you understand what google does and does not like then you can provide better search results and make Google’s customers happier.

How does it work?

You can start using Google Search Console when you have connected it to your website. It won;t just start working without the correct code or on your website. This takes a couple of minutes and can be done using helpful Plug ins or getting your agency to help you. First things first, qyou need to verify ownership of the website. Otherwise anyone could add your site to search console and get the benefits of knowing its performance. If you need help doing this then get in touch because it is something we can sort for you asap.

Google now knows your site is part of the search console experience and tags activities connected to your site and the crawling bots and delivers updates on performance and alerts you to problems.

What sort of results can I expect from Search Console

The predominant use for Search Console is to understand what you are ranking for and how many people interact with the search results. You can tell in Search COnsole how many pepole have clicked onto your website from search results for specific keywords and key phrases. You can also see which pages perform best in search results and for what search term. You can filter results easily depending on what you wnat to know and what matters most. Filters include: Dates, Pages, Queries, Position, Impressions, Click Through Rate and more. We will go into more detail on these in another blog.

What other useful tools are available?

Have you ever heard of a sitemap? According to SEM Rush website: “A sitemap is a file that shows the structure of a website, including its pages and content and the relationships between them. Search engines use sitemaps to crawl websites more efficiently.
Having a sitemap is an important part of SEO.


Essentially it is a guided map that helps Google understand your content and where it sits in your website. How are diffeent pages and blogs connected to each other in order of priority and arrangement. The key to using Search Console is to understand is that it is a two way street. It is not just about you discovering useful information, it is also your chance to educate Google and make it’s life easier. If you can help Google understand more about your website then you stand a better chance of being served up as a search result.

Here is a list of useful tools within Google’s Search Console:

  • Sitemaps – Upload sitemaps to Google via Search Console.
  • Page Ranking
  • Search Query performance
  • SERP Position
  • Page Experience
  • Core Web Vitals – Understand what the algorythmn is looking for
  • Breadcrumbs – understand your website navigation
  • URL Checker
  • Indexing issues
  • Video Pages

What to do next

nce you have understood a little bit about Search Console, you can begin to use it to check the performance of your website and get familiar with the tools. I personally look at it every day and check for warnings and blips in performance. You can almsot gauge the performance of your company based on the graphs within Search Console.

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